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Thought that you might be interested in sharing Return Path’s three, easy New Year’s resolutions for email marketers with your readers:
• Sign up for your own program: It makes it easier to evaluate how your customers experience it if you sign up for it like they do.
• Test subject lines regularly: See which ones get the best response.
• Segment in segment: Tailor your offers to your audience and recognize that your audience is composed of different groups with different interests.
You’ll find Return Path’s full post here: http://www.returnpath.biz/resources/archives/2007/01/three_easy_reso.php
Let me know what you think.
Thanks,
Matt
Hark these words, Matthew Caldecutt: Eric T. Boggs is not for sale.
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