Thought that you might be interested in sharing Return Path’s three, easy New Year’s resolutions for email marketers with your readers:
• Sign up for your own program: It makes it easier to evaluate how your customers experience it if you sign up for it like they do.
• Test subject lines regularly: See which ones get the best response.
• Segment in segment: Tailor your offers to your audience and recognize that your audience is composed of different groups with different interests.
Thought that you might be interested in sharing Return Path’s three, easy New Year’s resolutions for email marketers with your readers:
• Sign up for your own program: It makes it easier to evaluate how your customers experience it if you sign up for it like they do.
• Test subject lines regularly: See which ones get the best response.
• Segment in segment: Tailor your offers to your audience and recognize that your audience is composed of different groups with different interests.
You’ll find Return Path’s full post here: http://www.returnpath.biz/resources/archives/2007/01/three_easy_reso.php
Let me know what you think.
Thanks,
Matt
Hark these words, Matthew Caldecutt: Eric T. Boggs is not for sale.