Return On Tweeting

10Mar09

I think I coined my first acronym a few weeks ago and feel compelled to broadcast it to the interwebs so that I can lay claim to it before it becomes the new LOL or ROI or FMFL.
ROT = Return On Tweeting
Brilliant!
Joking aside, the acronym spawned from an email exchange with a friend in which [...]

Filed under: Marketing, Technology, The Internets   |  4 Comments

This Is Your Pharmacy

29Aug07

I just got the following phone call:
This is your pharmacy. A member of this household has a prescription that is ready for pick up.
(pause)
A member of this household has a prescription that is ready for pick up.
(pause)
A member of this household has a prescription that is ready for pick up.
etc.
Either the record player [...]

Filed under: Customer Service, Marketing   |  1 Comment

Business Lessons From Lebron

06Aug07

No one can question Lebron’s skills on the hardwood. The kid is a monster. However, I think his latest business venture is a little questionable, if not a little laughable.
In a nutshell, he started LRMR Marketing – a sports marketing firm – a couple years ago with 3 childhood friends. Their [...]

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How to Build a Customer Advisory Board

30Apr07

I’ve spent a fair amount of time over the past few weeks prepping for and following up on my April call with Bronto’s Customer Advisory Board. We call it the “BCAB” for short.
While prepping for this call and previous calls with the board, I did a number web searches in an effort to learn [...]

Filed under: Bronto, Marketing   |  2 Comments

New Bronto Demo

25Apr07

A few weeks ago, I wrote about what I think makes a good product demo.
Just yesterday, Bronto published our new “demo” – which is really more like a brief infomercial.  I wrote the script, but Andrew did all of the work.
You’ll note that we avoided all of the conventions that I described in my post.  [...]

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What Makes A Good Demo?

20Mar07

I’ve spent a significant chunk of time over the past week re-writing the script for Bronto’s online product demo. Consequently, I’ve got product demos on the brain…
Our current demo isn’t very good – and not just because it features screen shots from a UI we abandoned almost a year ago. It moves too [...]

Filed under: Bronto, Email Marketing, Marketing   |  2 Comments

Dear Mark Zuckerberg,

09Sep06

First of all, congratulations on being a ga-zillionaire. I hope that is working out well for you.
I wanted to reflect on the recent events with your site, Facebook.com. (For those that aren’t hip to Facebook and what went down, read here and here for a good summary.)
I’ve read articles about “revolting users”, “saving [...]

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Shenanigans!

28Jun06

The shenanigans I just called was for MarketingSherpa.com’s annual marketing blog Reader’s Choice Awards.
Chris Baggott of ExactTarget was the winner in the email marketing category.
You might think I’m crazy, but I’m going to ask anyway:
Am I reading the same Chris Baggott blog as everyone else?
ExactTarget is without question a leader in the email marketing space. [...]

Filed under: Email Marketing, Marketing   |  2 Comments

Find the Common Thread

20Jun06

What do the following have in common?

"We Are All Witnesses" – LeBron James Nike Ad Campaign
Bronto Software
Wal-Mart Plunger

Google them all and you'll find the Boggs Blog on the first page.
Why is this so amusing to me?
Because the Internet creates a level playing field.
Case in point, a handful of blog posts about Nike's LeBron James ad [...]

Filed under: Anecdotes, Marketing   |  8 Comments

Fun Time Focus Group!

16May06

Fellow Brontos and I recently hosted our first ever focus group/user group/customer summit/whatever you want to call it. (We've been calling it Bronto Summit 0.1.)
My only previous focus group experience stems from the IBM hardware focus groups I used to attend. I'd get $100 cash and free dinner in exchange for spending 3 [...]

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