Howdy From Argyle

16Jul09

I started a company!  Here’s the original announcement from this morning.
Read more below.
Eric
–

Hey there!
I launched a new venture this summer – The Argyle Company – and thought that I’d send a quick note to spread the word.
Argyle is just now getting started, but we’ve set our sights on the moon. As you might imagine, [...]

Filed under: Argyle, Email Marketing, Personal, Technology, The Internets   |  2 Comments

Constant Contact? IPO?

12Sep07

Constant Contact – a former nemesis from my Bronto/email marketing days – is going public. I just got the juice yesterday from my colleague Matt.
I was out of the country for their July S1 filing and in Kenan-Flagler mode since I’ve been back, so I guess I’ve missed the initial commentary on the matter. [...]

Filed under: Bronto, Email Marketing, VC/PE   |  2 Comments

New Bronto Demo

25Apr07

A few weeks ago, I wrote about what I think makes a good product demo.
Just yesterday, Bronto published our new “demo” – which is really more like a brief infomercial.  I wrote the script, but Andrew did all of the work.
You’ll note that we avoided all of the conventions that I described in my post.  [...]

Filed under: Bronto, Email Marketing, Marketing   |  Leave a Comment

What Makes A Good Demo?

20Mar07

I’ve spent a significant chunk of time over the past week re-writing the script for Bronto’s online product demo. Consequently, I’ve got product demos on the brain…
Our current demo isn’t very good – and not just because it features screen shots from a UI we abandoned almost a year ago. It moves too [...]

Filed under: Bronto, Email Marketing, Marketing   |  2 Comments

That’s Why They Send Me. I Am Expert.

21Feb07

Thanks to the Bronto/Crossroads PR publicity engine, I was quoted in a ClickZ article today.  The piece summarizes the email marketing impact of the recently released Outlook 2007.
Enjoy.

Filed under: Email Marketing   |  Leave a Comment

Best Subject Line Ever

24Oct06

Email marketers, take heed. This is how to write an attention-grabbing subject line:

Also – note the “minor detail” they revealed in the message body. Geez. I wonder how their numbers would have changed had the sheep been pregnant in the subject line?!
In addition to the effective subject line, the message illustrates [...]

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Shenanigans!

28Jun06

The shenanigans I just called was for MarketingSherpa.com’s annual marketing blog Reader’s Choice Awards.
Chris Baggott of ExactTarget was the winner in the email marketing category.
You might think I’m crazy, but I’m going to ask anyway:
Am I reading the same Chris Baggott blog as everyone else?
ExactTarget is without question a leader in the email marketing space. [...]

Filed under: Email Marketing, Marketing   |  2 Comments

Deliverability with Mozilla Thunderbird

15Jun06

Fellow Bronto Alex Foley writes a helpful piece about Mozilla Thunderbird’s “Phishing Detector”.
I’m glad that I was able to contribute a less-than-stellar Bronto Bulletin to serve as a model of what not to do.

Filed under: Bronto, Email Marketing, Spam   |  Leave a Comment

Bronto 2.0

08Jun06

After a few of the inevitable new release bugs, Bronto's new release is out there.  Why is it great?  Allow me to enumerate:

It is fast.  We re-tooled the back-end to optimize speed and performance for accounts with up to 10MM contacts.  After browsing through both today, the speed difference between old Bronto and new Bronto [...]

Filed under: Bronto, Email Marketing   |  2 Comments

Quick Subject Line Tips

29May06

Strong subject lines are essential for a productive email marketing program. Here are a few quick pointers for crafting subject lines that get results:
Get to the Point
Numerous studies show that the best subject lines are between 30 and 40 characters. So the challenge is balancing length and content.
You should always use direct language and descriptions [...]

Filed under: Email Marketing   |  1 Comment